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Rendezfood – Deployment of social, local and playful approaches for regional advertising concepts in the publishing industry

Rendezfood Logo
Duration: 2019-2022

 

Sponsorship: EFRE-Förderung des Landes Nordrhein-Westfalen in scope of CreateMedia.NRW

Contact person: Dr. Thomas LudwigPhilip WeberKevin Krings

Online media present daily newspapers with the challenge of rethinking their business model in the wake of declining circulation figures. At the same time, new media also offer new opportunities to increase the reach of established publishers. This is particularly important for the central advertising business and requires the transformation from a mono-media information service to a multi-media, digital service provider. Rendezfood is intended to make this transformation possible. Therefore a platform is being developed for an exemplary field of the catering industry (eventually for the retail business too), which enables new concepts for marketing initiatives. The aim is to intensify customer loyalty through so-called “game mechanics”, i.e. the use of playful concepts in non-playful contexts. To this end, location-based services will be developed that allow better, situational adaptation and provision of information. The customer’s interface is based on innovative interaction concepts such as dating-based chatbots. The personification of the advertised products thus receives specific character traits (e.g. a “moody burger”), whereby the customer can be addressed in a much more emotional way. The realization of the platform as a white-label solution allows smaller, regional daily newspapers to enter the digital transformation process of the advertising market. More information on http://rendezfood.de

 

Publications

2021


  • FoodChattAR: Exploring the Design Space of Edible Virtual Agents for Human-Food Interaction
    Weber Philip, Krings Kevin, Nießner Julia, Brodesser Sabrina, Ludwig Thomas
    DIS ’21: 2021 Virtual Event. .
    [BibTeX]
    @inproceedings{weber_foodchattar_2021,
    address = {Virtual Event},
    title = {{FoodChattAR}: {Exploring} the {Design} {Space} of {Edible} {Virtual} {Agents} for {Human}-{Food} {Interaction}},
    booktitle = {{DIS} '21},
    publisher = {ACM},
    author = {Weber, Philip and Krings, Kevin and Nießner, Julia and Brodesser, Sabrina and Ludwig, Thomas},
    month = jun,
    year = {2021},
    keywords = {rendezfood},
    }

  • “It’s a kind of art!”: Understanding Food Influencers as Influential Content Creators
    Weber Philip, Ludwig Thomas, Brodessen Sabrina, Grönewald Laura
    CHI ’21: The ACM CHI Conference on Human Factors in Computing Systems: 2021 Yokohama, Japan. .
    [BibTeX]
    @inproceedings{weber_its_2021,
    address = {Yokohama, Japan},
    title = {"{It}'s a kind of art!": {Understanding} {Food} {Influencers} as {Influential} {Content} {Creators}},
    booktitle = {{CHI} '21: {The} {ACM} {CHI} {Conference} on {Human} {Factors} in {Computing} {Systems}},
    publisher = {ACM, New York, NY, USA},
    author = {Weber, Philip and Ludwig, Thomas and Brodessen, Sabrina and Grönewald, Laura},
    month = may,
    year = {2021},
    keywords = {a-paper, rendezfood},
    pages = {18},
    }

2020


  • “Always on the Table”: Revealing Smartphone Usages in everyday Eating Out Situations
    Weber Philip, Engelbutzeder Philip, Ludwig Thomas
    Proceedings of the 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society: 2020 New York, NY, USA. . doi:10.1145/3419249.3420150
    [BibTeX] [Abstract] [Download PDF]
    Research on food practices and technology use is becoming more common, albeit with a constant technological determinism with respect to the support of individual practices. Nevertheless, there are only a few empirical studies that outline the use of current technologies within eating contexts. We therefore conducted an empirical study on the practice of eating out and the use of mobile technologies before, during, and after eating. Our investigation consists of a qualitative interview study (n=29) complemented by a large observational study (n=458) within several restaurant settings. Our results indicate a strong reluctance to use technology while eating and highlights several design spaces focusing on before and after the actual eating. Within our paper, we uncover a strong relationship between smartphone use and the social settings in which the interaction takes place. We contribute to the emerging research field of Human-Food Interaction by outlining design spaces for supporting practices around food consumption when eating out.
    @inproceedings{weber_always_2020,
    address = {New York, NY, USA},
    series = {{NordiCHI} '20},
    title = {"{Always} on the {Table}": {Revealing} {Smartphone} {Usages} in everyday {Eating} {Out} {Situations}},
    isbn = {978-1-4503-7579-5},
    shorttitle = {\&\#x201c;{Always} on the {Table}\&\#x201d;},
    url = {https://doi.org/10.1145/3419249.3420150},
    doi = {10.1145/3419249.3420150},
    abstract = {Research on food practices and technology use is becoming more common, albeit with a constant technological determinism with respect to the support of individual practices. Nevertheless, there are only a few empirical studies that outline the use of current technologies within eating contexts. We therefore conducted an empirical study on the practice of eating out and the use of mobile technologies before, during, and after eating. Our investigation consists of a qualitative interview study (n=29) complemented by a large observational study (n=458) within several restaurant settings. Our results indicate a strong reluctance to use technology while eating and highlights several design spaces focusing on before and after the actual eating. Within our paper, we uncover a strong relationship between smartphone use and the social settings in which the interaction takes place. We contribute to the emerging research field of Human-Food Interaction by outlining design spaces for supporting practices around food consumption when eating out.},
    urldate = {2021-04-16},
    booktitle = {Proceedings of the 11th {Nordic} {Conference} on {Human}-{Computer} {Interaction}: {Shaping} {Experiences}, {Shaping} {Society}},
    publisher = {Association for Computing Machinery},
    author = {Weber, Philip and Engelbutzeder, Philip and Ludwig, Thomas},
    month = oct,
    year = {2020},
    keywords = {Eating Out, Empirical Study, Human-Food Interaction, Smartphone Usage, rendezfood},
    pages = {1--13},
    }

  • (Non-)Interacting with conversational agents: perceptions and motivations of using chatbots and voice assistants
    Weber Philip, Ludwig Thomas
    MuC ’20: Proceedings of the Conference on Mensch und Computer: 2020 Magdeburg. . doi:10.1145/3404983.3405513
    [BibTeX] [Download PDF]
    @inproceedings{weber_non-interacting_2020,
    address = {Magdeburg},
    title = {({Non}-){Interacting} with conversational agents: perceptions and motivations of using chatbots and voice assistants},
    url = {https://dl.acm.org/doi/10.1145/3404983.3405513},
    doi = {10.1145/3404983.3405513},
    booktitle = {{MuC} '20: {Proceedings} of the {Conference} on {Mensch} und {Computer}},
    author = {Weber, Philip and Ludwig, Thomas},
    month = sep,
    year = {2020},
    keywords = {rendezfood},
    }